Thunder SEO

Hello Everyone! It’s that time of the week again… Thunder Booms!!!

Following is our short-list of highlights for this past week. From using Linked in and Facebook to generate leads in the real estate market to mining Google Analytics to track keyword rankings and referrals, it’s been a great week for SEO and SMO insights and information.

• How To Take Keyword Research To The Next Level
  From Monique Pouget – This article focuses on taking your keyword research to the next level. A lot of times, businesses focus on ranking for keywords with high demand for services they don’t provide or can’t easily rank for. At Thunder, we’re fans of the SEO long tail, so this article struck a soft spot with us. Damien Bianchi shares some great tips about fine-tuning your keyword research by looking at internal searches on your website, and comparing the organic vs. ppc or paid traffic to your website. He even illustrates these points with a nice athletic club case study about grouping your keywords to be more effective.

• Track SEO Rankings With Google Analytics
  Tracking Referrals From Second Page Of Google In Google Analytics
  From Bekka Palmer – One way to increase traffic from keywords, is to boost certain terms that are ranking on page 2 to page 1. How can you tell which terms are already driving traffic AND on page 2 all at the same time? Setup filters in Google Analytics to show which page your keywords are on the in search engines. These filters won’t tell you an exact position in the search engine, but they will be able to tell you which page they are on. Use either of these two articles to setup the filters in Google Analytics, the first one is more advanced than the second, but also provides more advanced data.

• It’s A Feeding Frenzy For Keyword-Rich Domains
  From Mike Grant – I enjoyed this recent posting by Michael C on SEOMoz.com. Michael C makes great references to the ‘black hat,’ ‘gray hat,’ and ‘white hat’ behavior behind key-word rich domains. The post is well constructed, making no prejudicial statements; you can wear whatever color hat you’d like. Michael’s blog points out the potential ‘Google’ fallout with each. What I found truly enriched is the multiple blog posts that were generated. Be sure to check them out!

• Use Linked in And Facebook To Increase Conversions – Real Estate Market
  From Natalie Keshlear – I thought this was a really interesting article focused on Social Media in the Real Estate sector. It discusses the implementation and uses of Linked in and Facebook to increase conversions. It speaks a bit about lead generation and the way to reach a lead. I found it to be really helpful in my own understanding of SEO and Social Media and it was fun to read. Hope you enjoy it!