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30 Content Marketing Tools You Should Have Started Using Yesterday

Submitted on 7/10/2012 by Monique Pouget

The time for investing in amazing content is now. When you produce extraordinary content that compels people to share, the result is an engaged community, which opens doors to more traffic, mentions, links and conversions. Some studies even show that content marketing can lead to a lower Cost Per Acquisition (CPA) over time.

I’ve been seeing some great posts about the process of content marketing, but many of these posts are missing the tools that help you succeed during the different phases of a content strategy. That’s where we come in!

As simple as it may sound, successful content marketing requires a strategic mix of planning, research, and execution, as well as proper tracking and measurement to convey the return on investment. Accomplishing this isn’t easy, but with the right mix of tools, content marketing can lead to gains in SEO and social media that can set a brand apart for years to come.

 

Building Your Content Strategy

In order to create exceptional content, you must research what’s performing well in your space. If you’ve ever read our blog, you know we constantly reference Follower Wonk, Hoosaid, Topsy, Social Mention and Amplicate, but there are plenty of other tools for researching keywords, topics and influencers.

I recently discovered Trapit, which is super useful for this type of sleuthing. You can quickly search any topic and Trapit comes back with the best, most relevant content from around the web. It’s easy to sort by recency or relevancy, and you can even save these searches (“traps”) and rate the discoveries, improving the results over time.

Of course, you could always use Pinterest, Open Site Explorer and SEO Gadget’s Content Generator Tool to explore content opportunities as well.

 

Managing a Content Team

Once you’ve identified topics and an audience of interest, organizing your content team is your next mission. While a kick-ass editorial calendar is a good start, there are some helpful collaboration tools that make project management a lot easier.

At Thunder, we’ve been using Basecamp forever, but when it came time to step up our blog game earlier this year, we started looking for a tool that would help us collaborate more seamlessly. After reading about Trello from some of our well-respected peers, we started integrating it with our editorial calendar, and it helps us stay really organized. Some of our favorite features include labeling the cards for different phases of the writing process (e.g. in progress, submitted; needs editing, edited and ready to post, posted), uploading design elements (e.g. headers, thumbnails, cover photos, Twitter backgrounds), sharing responsibility among team members, assigning due dates and creating checklists.

Other contenders for team management include Kapost, GatherContent and Divvy.

 

Content Visualization

After your team has started creating awesome content with your audience, topics and business goals in mind, you’ll want to add it to your site in a meaningful way that inspires engagement. Rather than just dumping the information into a blog post, consider telling a story with a slideshow, video, timeline or poll.

One of our favorite tools for collecting buzz about a particular event or topic is Storify. As outlined in this awesome post by Courtney, Storify is a great way to pull together content from all over the social web from sources like Instagram, Twitter, YouTube and blogs. You can embed the stories in blog posts, notify anyone that’s been quoted in your story, and add future timely updates to the story too.

If interactive visualization is your thing, also check out Dipity, Quipol, Scoop.it and Infogr.am.

 

Promoting Content

Now that your exceptional content is live, you’ll want to do everything possible to promote your gems of wisdom.

We are particularly fond of Zemanta, which positions your content in front of active bloggers using their blog publishing assistant. Zemanta has a really sweet interface and makes it easy for bloggers to quickly link to your posts and images with one click.

Blogger networks like BlogDash, MuckRack, SeededBuzz, Triberr and GroupHigh are also an efficient way to find, engage and pitch a large group of journalists and writers looking for compelling content.

 

Monitoring Content Performance

In April, Chris wrote a really solid post about tracking your linkbait success, and a lot of those tools and tactics carry over into monitoring content performance as well.

I also recently discovered SharedCount, which allows you to track the social buzz around your posts. I wish there was a way to save campaigns in the dashboard, but it’s a nice way to monitor results across several different domains, especially if you’re investing in guest blogging or contributing to other sites.

Of course, you could always use SEOmoz Pro Social Analytics, Raven, Linkstant, Google Alerts and Google Analytics to monitor your content’s performance.

With the growing alignment of search and social strategies, investing in content marketing is the key to success. Smart marketers know that a content strategy is never short term and always constantly evolving. Using the tools outlined above should get you one step closer to the respect your content deserves.

9 Responses to “30 Content Marketing Tools You Should Have Started Using Yesterday”

  1. Great post Monique. You’re absolutely spot on when you say that theres a lack of information being circulated when it comes to content marketing tools. There are a few tools here that I enjoy using almost daily, as well as some that I haven’t heard of yet. I’ll be sure to check them out!

    Oh yeah, your blog’s been taking names lately ;)

    • Appreciate it David! I’m always a big fan of posts that give you the tools to implement, so happy to hear this was helpful. Please let us know if we’re missing any of the tools you use in your arsenal!

      And thanks for the kind words about our blog too! We’ve invested a lot of time and effort into making it great, and I’ve been consistently impressed by our team’s hard work.

  2. seogenx says:

    It’s exciting to build links using such tools. If you have valuable content, and no idea where to promote it, these tools add value. I only used storify before, quite exciting to use these other tools.

  3. Scott Krager says:

    Great post, added this to my SEO board on quora. I’ve used trello to manage a few bloggers before and it’s worked quite well for a distributed team.

    best,

    Scott Krager
    SERPs.com founder

  4. Jeff K. Ward says:

    +1 on Trello. That is apart of my daily workflow and can’t live without it. Never thought of using it as an editorial calendar though, good idea.

    Would also like to add to your list Intigi, it’s a tool that we built to help marketers find, curate and share relevant 3rd party articles via social media. Think of it as a more robust Google Alerts + Social Sharing. Check us out at http://intigi.com/.

    • Thank you Jeff! Glad I inspired you to use Trello in a new way, it has the potential for so many uses. I’ll definitely have to check out Intigi, sounds really cool.

  5. Interesting post. I am really glad it was not just a list and that you added some value by describing what these products actually do. I was especially happy with your promoting content portion. Keep up the good work

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