SEO Services

Our highly consultative search engine optimization services include link building, on-page optimization, content development creation and more.

Social Media

We take a holistic look at Social Media strategy including blogging, Twitter, Facebook and industry specific social networks to come up with a campaign that works for you.

Local Search

Thunder SEO has extensive experience in creating and implementing local search campaigns for single location, regional and nationwide businesses.


Our company has been working with web designers and internet marketing people for over 10 years....

Read All Testimonials

The Huffington Post is worth 20% of The New York Times Company. Is that possible?!

Submitted on 2/9/2011 by Max Thomas

The recent sale of The Huffington Post to AOL for $315 million heralds yet another milestone in the shift of news media from traditional to digital channels. Keeping in mind that The Huffington Post is primarily a news blog site, comparing The Huffington Post’s valuation to the market cap of other media companies tells a very interesting story.

This is by no means an in-depth analysis, but a quick comparison shows that The Huffington Post (a single website) is worth 20% (or ?) of the New York Times Company — a conglomerate which includes over 10 major news brands (print and online),, 14 daily newspapers, New England Sports Network, and more, with a current market cap of $1.54 billion — and is worth 88% of McClathy — another media conglomerate of 30 major daily newspapers and 43 non-dailies in 29 markets, and ownership of 14.4% of, 33.3% of and 25.6% of Classified Ventures, with a current market cap of $358 million. In addition, across the board these companies are major and established brands! Huffpost is 6 years old (started in 2005) and, again, one website.

This comes on the heels of Demand Media’s IPO. Today the company has a market cap of $1.54 billion. making it the same size as the New York Times Company and 70% the size of AOL (with a market cap of $2.19 billion).

The following chart and table illustrate the relative size of these traditional and new media companies, plus a short profile overview (pulled from Yahoo!Finance). As the table shows, traditional media has a lot of rethinking to do. Or, is traditional really dead?

Leave a Reply