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Our company has been working with web designers and internet marketing people for over 10 years....
A new potential client calls and starts talking about how they don’t rank and what can be done to help. Or…an existing client calls and says they want to rank for a new set of keywords. These are all familiar situations. As a SEOer, what’s the first thing you do?
When I first began working in the field of SEO (blogging, content, press releases, etc), I quickly discovered that a lot of people had no idea what SEO stood for, what it meant, and how it helps them with their website. SEO (Search Engine Optimization) continues to grow in popularity, and now when I tell people, "I work in SEO." I don’t have to explain what the acronym stands for, nor do I need to state what the heck it is either. At least for the most part.
Gone are the days of boring Evites and untargeted email blasts. Today’s event attendee is much more socially savvy, and it’s time to step up your game. Traditional event planners are starting to learn…
Last week I participated as a presenter and attendee at SMX East 2010 in NYC. It was a great experience. I think the true value of SMX conferences comes from the conversations and content. It’s the chance to talk with industry experts while standing in line for coffee, or talking over lunch, or finding a common interest. Yes, these experts are all *real* people who love what they do, and like to talk with others about it…along with life in general too
The importance for customer reviews in local search is nothing new. When it became well-known that reviews were making an impact in the search engines, business owners, along with their friends and families, started…
What is an hCard?
hCard microformat is not it’s own programming language, rather, it’s HTML that is appended to certain snippets of information to tell computers “Hey this is a person’s name,” or other commonly published attributes such as an address, review, event, blog post, or phone number. An hCard is technically a virtual business card for a particular person, but for local search you can use it to denote a business location.
I always wanted to be the Red Power Ranger. Forget the utterly "girly" Pink or the “just sorta there” Yellow, I had to be the Red. I longed to be the strongest. Being a child of the ever nostalgic 90’s, I was a huge fan of the show that teamed up five teenagers in skin tight suits and pitted them against destructive monsters who they would in turn save the world from. The Red Ranger was the leader of the team, had the most powerful weapons and was the main character.
I recently received the following questions regarding a "local search" presentation that I gave to a group of businesses in San Diego at SCORE. For a little background, the presentation covered the basics of local search, including setting up the Google Places listing, best-practices in regard to business name, description, etc., creating citations, the primary directories that Google indexes, review management, etc.
In the past few years social media and craft brewing have seen a huge increase in both attention and use. Social media is allowing companies and customers to connect in a new, non traditional way. Which allows for very direct and almost instantaneous exchange of information that both sides love and it’s free. As such it seems fitting that Craft Brewers, Micro Brewers, Nano Brewers, etc.
Most likely if you are here reading this blog, you’ll surely know how to describe a blog, but a lot of us are at different levels of understanding and learning. So, if you give…