Blogging & Content
Original Content
We create website and blog content that speaks to humans and search engine bots. In addition, we have found that compelling and unique content is integral to the link building process. Creating content that people want to link to is sometimes referred to as "linkbait."
Customized According to Client
We work with each client to create unique content for each client's business, voice and target market, as well as the campaign's scope. From clinical trails to local events, our writers support a broad range of topics. Depending on the client's goals, we blog from once a week to daily. In addition, we frequently share blogging responsibilities with the client. As long as the content is valuable, it is our belief that a website can only benefit from more blog posts, site content, video and images.
SEO Value
Unique blog content supports four primary SEO goals:
- Speaks to the reader
- Adds ongoing content to the website
- Creates linkbait opportunities
- Enables the addition of strategic internal links.
Online PR
In search, online press releases can help bolster a company's online reputation as well as help spread the word online about a company's accomplishments, events and new products. Strategically written press releases can rank in search engines for brand name and targeted keyword searches. Our online PR campaigns are typically integrated into a larger SEO and SMO initiative. For a viral effect, we submit a series of press releases to multiple free online press release sites, which then populate other sites. For a more targeted effect, we utilize paid press release sites that support targeting by industry and geography, which typically have a better chance of reaching mainstream and industry news sites.
- PR/Content Creation
- Free/Viral PR Site Submissions
- Paid PR Submission
- Ongoing Campaigns