SEO Lead Generation
Online Lead Generation Defined
As online users have grown more savvy, online lead generation has matured from driving prospects to a landing pages via ppc ads to building trust with prospects. This trust leads to higher-quality leads -- prospects who value what your company has to say and want to connect with your product or service. At Thunder SEO, we build this trust through a mix of content development, targeted search results, online PR and integration with social media. From experience, we know that before contacting a company, a target prospect evaluates your website (and its message), your reputation (via additional branded searches), your reviews (and how active you are in responding to praise and concern) and your company's personality (via your social media profiles).
White Hat Tactics
For Thunder SEO, "white hat" generally means SEO tactics that focus on the user's experience and are acceptable to Google and the other search engines. We take the approach that everything we recommend and do, we'd feel confident explaining to our client. As such, this means we stay up-to-date on technical considerations (such as website design, linking structure, sitemaps, etc.) as well as appropriate link building and online development.
Quality Traffic and Leads
We help generate quality leads via search by focusing on target keywords, as well as looking at a company's overall online presence, including search, social media, reviews and mentions in blogs. This is because your customer is doing the same thing. While high rankings for target keywords definitely drive more searches to a website, our goal is to drive the most-qualified prospect possible via online channels.
Ongoing Integrated Initiative
This is true for all of our campaigns: SEO is not a "rank and done" program. SEO and online marketing require ongoing attention and effort. This is not only because search engine rankings are constantly in flux, but also because (1) online channels are such large drivers of customers that online must be integrated into a company's overall marketing strategy (or in some cases, depending on the company, it drives strategy) and (2) search engines are constantly updating their algorithms and ranking results (such as local search, personalized search, etc.) which require ongoing execution and review. Whether or not a client works with Thunder SEO, we encourage companies to consider SEO, social media and online marketing as an ongoing line item in their budgets.
Tracking & Reporting
The old adage "you can't grow what you don't measure" is a rule of thumb for online marketing. As such, we track all online purchases and form submits, as well as phone calls via dynamic call tracking.