Local Search Marketing
Submitted on 5/8/2011
Next week I’ll be presenting on SEO In 2011: What’s Working, What’s Not at SMX Advanced in London (sorry I missed the wedding, but glad to be at SMX in London!), in which I’ll...
Submitted on 3/5/2011
One or two years ago, I stood on my soap box and explained the utter importance of consistent listings of a company’s Name, Address and Phone Number ("NAP") in high-authority...
Submitted on 11/19/2010
Imagine that you are diligent about maintaining a good quality Google Places listing for your business, complete with video, images, accurate information, monthly specials and discounts, even...
Submitted on 11/12/2010
With all of the changes to SERPs for searches with local intent, you not only need to be concerned with ranking, but also in how your place page looks when a visitor lands there. The following tips...
Submitted on 10/14/2010
Last week I participated as a presenter and attendee at SMX East 2010 in NYC. It was a great experience. I think the true value of SMX conferences comes from the conversations and content. It’s...
Submitted on 9/30/2010
The importance for customer reviews in local search is nothing new. When it became well-known that reviews were making an impact in the search engines, business owners, along with their friends and...
Submitted on 9/22/2010
What is an hCard?
hCard microformat is not it’s own programming language, rather, it’s HTML that is appended to certain snippets of information to tell computers “Hey this is a...
Submitted on 9/13/2010
I recently received the following questions regarding a "local search" presentation that I gave to a group of businesses in San Diego at SCORE. For a little background, the presentation...
Submitted on 7/29/2010
If you haven’t yet noticed, we have a new website! Website redesigns are a long process, and many times they aren’t done for the right reasons. Most people do it for aesthetic purposes...
Submitted on 7/27/2010
We spend a lot of time doing local search, and have worked with countless web developers and varying types of websites. We find ourselves asking developers the same things over and over again. We...
