Social Media Lead Generation

Unlike SEO and search channels, monitoring leads from social media is not a straightforward process. Social media channels support online conversations which, by their very nature, make it difficult to track the path from a post to a sale. Even so, we are managing social media leads with the same approach we use in tracking SEO leads. Aside from tracking click-throughs from shortened URLs (e.g. bit.ly, ow.ly, etc.), online conversations that are passed on to sales departments, and growth in fans, followers, and subscribers, we are continually looking for new ways to tie leads to social networks. This is an area we are keenly interested in exploring further on our own and with our social media clients.

In the meantime, we offer insight into our process as a reflection of our mindset and the importance we place on understanding the connection between social media and sales. We know from experience that social media has an overall impact on sales in regard to a company's online brand reputation, the positive or negative conversations about a company, and how engaged consumers are with the brand and company. That is why the primary goal of most social media campaigns is to engage users on a new channel, other than just search engines.