Social Media Marketing

Social media: we’ve all heard the buzz word before, but what does it mean? You know you have to get involved, but aren’t exactly sure how to get your feet wet. Having a social media presence is more important than ever, and Thunder SEO can help you get started or take your profiles to new levels.

Social Media Marketing (SMM) Defined
Social media marketing (SMM) programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads quickly and resonates because it is coming from a trusted source, rather than the brand or company itself.

Social Media Marketing Strategy
Thunder works with each client separately to develop social media marketing campaigns that deliver measurable results. We see social media as another channel to drive traffic to your website, but it must be integrated with your other marketing efforts. It’s not just about presenting your brand or cause, you have to build relationships within your community. Your customers are already talking about you, so why not join the discussion? Thunder SEO can help you research and learn what’s relevant to your audience and give you guidance about getting involved in that conversation.

Every social media initiative involves a mix of generating leads, brand monitoring and customer service management . We work with our clients to determine the best social media marketing strategy, whether that’s implementing multiple stages of sweepstakes or supporting small giveaways. Over time, new campaigns inevitably split naturally between lead generation, customer service, and customer retention. We work with our clients to support that transition in regard to their social media profiles as well as helping organize internal resources to support sales and customer service.

Target Audience Identification
Every social media campaign begins with defining the target audience for the campaign, determining how that audience utilizes social media and creating a strategy to reach that audience. We have tons of marketing experience, and when it comes to matching your brand or company with prospective customers, we’re experts.

Campaign Implementation
Given that social media is about a company’s voice, we work in tandem with our clients to execute a social media campaign. We’ve found that effective SMM requires direct connection to our client’s sales, marketing and customer service teams. As such, we develop overall strategy, setup social media profiles, build up the profiles weekly, monitor conversations and alert clients to prospects or “hot” messages. We also work closely with our clients on ways to continue communication, respond to brand mentions and actively engage with current and prospective customers.

Sweepstakes & Campaigns
There’s nothing like a well-implemented sweepstakes to help boost overall awareness and engagement. Once a client’s profiles have a strong foundation, we consider sweepstakes and similar campaigns. We’ve crafted and supported multiple sweepstakes for clients from ongoing giveaways to quarterly “grand prizes”. All of these have the benefit of revving up social media activity as well as the alchemizing effect of getting company personnel excited about and behind their social media channels.