Social Media Training

Thunder SEO specializes in the development of company-wide, enterprise-level social media strategy, standards and training. While implementing on individual campaigns is effective, we’ve found that larger multi-location clients that can support social media initiatives internally are best served by the development of comprehensive social media campaigns. These address their overall marketing goals, location-specific marketing initiatives and internal resources. Social media strategy development and training on this scale are typically large initiative that include the following:

• Company-Wide Social Media Strategy Development: We work with the our client’s marketing department to help determine the core marketing strategy in support of social media, the best strategy for implementation and required internal resources. This is typically a multi-step process that involves ongoing refinement once a strategy has been determined and launched.
• Social Media Standards: We then help develop usage standards, or guidelines, that are specific to that client. These standards usually cover appropriate language, employee images and clear “dos” and “don’ts.”
• In-Person / Webinar Training Sessions: Once the overall strategy and standards are finalized, we then create a comprehensive training program for the different groups within a business, including management (for top-level buy-in), marketing and location-level staff. In addition, we determine the best mix of training sessions led by Thunder SEO, in-person training and webinars. Our training materials are created so that company trainers can lead the sessions independently. Training typically involves three stages: (1) introduction/initiation, (2) implementation training and (3) ongoing training.
• Social Media Tools Training: Whenever possible, we recommend enterprise-level social media tools to support engagement, monitoring, assigning tasks and reporting. We’ve researched over 25 different platforms to date, and recommend the best program, or mix of programs, based on our client’s needs.