Social Media Optimization

Submitted on 5/8/2011
Next week I’ll be presenting on SEO In 2011: What’s Working, What’s Not at SMX Advanced in London (sorry I missed the wedding, but glad to be at SMX in London!), in which I’ll...
Submitted on 1/24/2011
Last week, I was asked to present at the SCORE Women's Networking Breakfast. They requested that I briefly cover some of the major social networking sites like Facebook, Twitter, YouTube...
Submitted on 8/10/2010
So you created your business’ Facebook fan page. What now? How do you market it? What’s the next step? Although Facebook features, like News Feed stories, invitations, and page...
Submitted on 3/22/2010
As South by Southwest draws to a close leaving a plethora of leather clad music lovers and tech geeks stepping onto planes off to their various homes miles away from Austin, Texas, I am left to...
Submitted on 3/12/2010
Alright, so the word's 'limited exposure,' and 'limited band-width' used to come into play when I thought about Social Media marketing campaigns. Facebook and Twitter were parts of a world I "...
Submitted on 1/19/2010
Last week Matt Cutts posted a video response on the Google Webmaster Central Channel to the question, "How do you rate links from new platforms like Twitter, FB to a website?"  Along...
Submitted on 12/22/2009
So you finally signed up for this "Twitter" thingy you've been hearing so much about on CNN, and now what?! Who do you follow? What do you Tweet about? Who's going to care about what you...
Submitted on 6/17/2008
We all know that Google ranks inbound links as a powerful "vote" for a website. We also accept, generally speaking, that the more quality inbound links a site has, then the higher its page...
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