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See all posts by Max Thomas

Max Thomas

Max Thomas

Max Thomas, Thunder’s founder and president, was early to the Web, starting his first online ecommerce venture in 1997. Since then he has a proven track-record of developing online and search marketing strategies for building online audiences and sustainable revenue for clients.

With over 20 years direct experience across multiple market segments including ecommerce, online newspapers, health services, consumer goods and travel/leisure, Max has managed online and offline advertising campaigns for companies such as BarnesandNoble.com, OmahaSteaks.com, Hollywood.com, LegalMatch.com, Ice.com, Sheraton Hotels, Chemical Bank and Bankers Trust.

Part Kaw, Max’s tribal name is Lomanyin, which translates as “walking thunder”, hence the name of Thunder SEO. Max is a 5-finger runner who enjoys long trail runs and hikes anywhere in the world. Max is also blessed to have shared his life for 18 years now with his life partner Gabriel Masson. Originally from Louisiana, Max and Gabe moved to sunny San Diego from NYC.

Max has a B.A. from Columbia University and a M.B.A. from Yale University’s School of Management.

Say “hi” to Max on Twitter, and Instagram.

What!?! That’s My Competitor in My Google Places Listing! Or, How to Change the Street View Image in a Google Places Listing

11/19/2010

 
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Max Makes an Appearance at YOUmoz!

11/10/2010

A new potential client calls and starts talking about how they don’t rank and what can be done to help. Or…an existing client calls and says they want to rank for a new set of keywords. These are all familiar situations. As a SEOer, what’s the first thing you do?

Go to YOUmoz to read the rest of my guest post!
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5 Takeaways From SMX East 2010 NYC

10/14/2010

Last week I participated as a presenter and attendee at SMX East 2010 in NYC. It was a great experience. I think the true value of SMX conferences comes from the conversations and content. It’s the chance to talk with industry experts while standing in line for coffee, or talking over lunch, or finding a common interest. Yes, these experts are all *real* people who love what they do, and like to talk with others about it…along with life in general too :-)
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Is Local Search Really The Most Efficient Use of My Time?

09/13/2010

I recently received the following questions regarding a "local search" presentation that I gave to a group of businesses in San Diego at SCORE. For a little background, the presentation covered the basics of local search, including setting up the Google Places listing, best-practices in regard to business name, description, etc., creating citations, the primary directories that Google indexes, review management, etc.
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Lead Tracking: Setting up Google Analytics for Smart Tracking of Form Submits

08/19/2010

We’ve all faced the question of whether an online campaign is "really" working. Or, another version of the same question is "What is the campaign’s ROI?" With the exception of ecommerce sites, most companies determine whether or not a campaign is working (or ROI) based on how many leads are generated. By "leads," I mean phone calls or form submisssions.

We get this question enough that I’m going to devote several posts to how to track non-ecommerce leads. In this post I’ll focus on form submissions.
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Thunder SEO Presentation from Drupal SandCamp San Diego

01/27/2010

A big THANKS to SandCamp San Diego, Drupal and everyone who attended our SEO presentation this past Sunday at SandCamp’s Drupal conference at Balboa Park! The presentation was originally set to cover SEO and Social Media, but we only got part way through the SEO. Next time we’ll see if we can schedule more time for deeper SEO analysis and Social Media too!
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Do Facebook and Twitter Links Help a Site’s Google Rankings?

01/19/2010

Last week Matt Cutts posted a video response on the Google Webmaster Central Channel to the question, "How do you rate links from new platforms like Twitter, FB to a website?"  Along with clearing up any mis-perceptions about for how long he’s staying "bald" (see why), Cutts gives the low-down on how Google treats links from Facebook and Twitter, as well as links from .Edu and .Gov sites.
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(SEO) Power of Blogging – Online Retail Case Study

07/19/2009

We frequently get the question, "Should I be blogging?". The general answer is "yes", but for the purpose of leveraging a blog to help users (primary importance) and then rank in search engines for target keywords (secondary importance), there are some good rules of thumb to follow in setting up a blog and posting (aka, "blogging").
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30% Increase in Online Marketing Budgets in 2009 & Beyond

04/30/2009

Following is a report on new studies from eMarketer shows traditional agencies say online marketing budgets will increase 30% in 2009 and beyond. In addition, a report from SVM E-Business Solutions show that 48 percent of industrial marketers say they will increase their online marketing budgets in 2009.

Online marketing taking the place of traditional
Thursday, 30 Apr 2009 17:17
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Local Search Tip – Rank on Page 1 of Google & Yahoo Using Directory Listings

12/23/2008

‘Local search’ directory listings are a powerful tool for getting a company site on page 1 of Google or Yahoo! When these listings show in search engine rankings for a particular business, they are frequently referred to as ‘citations’.

To see an example, consider the following:

Search Google (in san diego) for ‘laptop repair san diego’. ‘LaptopsPlusWest.com’ doesn’t show in the top 10 for organic listings (below the map results). However, Laptops Plus’s MerchantCircle directory listing ranks #9.
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