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See all posts by Max Thomas

Max Thomas

Max

Max Thomas, Thunder’s founder and president, was early to the Web, starting his first online ecommerce venture in 1997. Since then he has a proven track-record of developing online and search marketing strategies for building online audiences and sustainable revenue for clients.

With over 20 years direct experience across multiple market segments including ecommerce, online newspapers, health services, consumer goods and travel/leisure, Max has managed online and offline advertising campaigns for companies such as BarnesandNoble.com, OmahaSteaks.com, Hollywood.com, LegalMatch.com, Ice.com, Sheraton Hotels, Chemical Bank and Bankers Trust.

Part Kaw, Max’s tribal name is Lomanyin, which translates as “walking thunder”, hence the name of Thunder SEO. Max is a 5-finger runner who enjoys long trail runs and hikes anywhere in the world. Max is also blessed to have shared his life for 18 years now with his life partner Gabriel Masson. Originally from Louisiana, Max and Gabe moved to sunny San Diego from NYC.

Max has a B.A. from Columbia University and a M.B.A. from Yale University’s School of Management.

Say “hi” to Max on Twitter, and Instagram.

To Link Exchange Or Not To Link Exchange

03/24/2011

I thought by now most everyone was in agreement not to spend too much time and energy on straight-up link exchanges. Google has made it clear that random outbound links on a page aren’t really that helpful as the page probably (i) doesn’t have great content (since when did links count as content?) and (ii) has so many links about different topics that the page really isn’t relevant or authoritative for any topic.
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Thunder SEO is Hiring! SEO Ninjas Apply Here!

03/24/2011

We’re looking for someone who’s PASSIONATE about SEO; who wants to know what’s new; who follows SEO experts throughout the world and QUESTIONS what they say; who’s constantly thinking "what works?", "what doesn’t?", "how can I test that?"; who wants to be a VOICE in the industry; who wants to SUCCEED for themselves, their clients and the company. In short, we want a SEO NINJA. Oh (very important!), this person also knows how (and wants) to help other businesses with their online marketing – this is an AGENCY after all.
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Do Directories Really Matter for Local Search Rankings in Google?

03/05/2011

One or two years ago, I stood on my soap box and explained the utter importance of consistent listings of a company’s Name, Address and Phone Number ("NAP") in high-authority directories to rank in Google Map results (also known as "citations"). Nowadays, with the blending of local search and organic listings in Google’s “local search” results, the question of directories becomes intriguing (and plausible) because it seems that a directory-strategy alone will not achieve the map rankings a business might desire.
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The Decline of RSS feeds and Google’s Farmer Update

03/01/2011

Just when I started to fall in love with the Google Next button, Graywolf tells me to prepare for the death of the RSS?!?  Well, of course he’s not saying that people will stop…
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The Huffington Post is worth 20% of The New York Times Company. Is that possible?!

02/09/2011

The recent sale of The Huffington Post to AOL for $315 million heralds yet another milestone in the shift of news media from traditional to digital channels. Keeping in mind that The Huffington Post is primarily a news blog site, comparing The Huffington Post’s valuation to the market cap of other media companies tells a very interesting story.
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Reputation Management – Master List of Branded Websites and Profiles

01/20/2011

A common strategy for reputation management is to claim profiles and websites that include the target business or person’s name. This increases the number of URLs that the business or person has control over. In addition, it helps prevent competition from claiming these branded profiles and creating false profiles, posting inaccurate or harmful information, or worse (yes, we know these examples from experience working with clients).
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What!?! That’s My Competitor in My Google Places Listing! Or, How to Change the Street View Image in a Google Places Listing

11/19/2010

 
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Max Makes an Appearance at YOUmoz!

11/10/2010

A new potential client calls and starts talking about how they don’t rank and what can be done to help. Or…an existing client calls and says they want to rank for a new set of keywords. These are all familiar situations. As a SEOer, what’s the first thing you do?

Go to YOUmoz to read the rest of my guest post!
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5 Takeaways From SMX East 2010 NYC

10/14/2010

Last week I participated as a presenter and attendee at SMX East 2010 in NYC. It was a great experience. I think the true value of SMX conferences comes from the conversations and content. It’s the chance to talk with industry experts while standing in line for coffee, or talking over lunch, or finding a common interest. Yes, these experts are all *real* people who love what they do, and like to talk with others about it…along with life in general too :-)
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Is Local Search Really The Most Efficient Use of My Time?

09/13/2010

I recently received the following questions regarding a "local search" presentation that I gave to a group of businesses in San Diego at SCORE. For a little background, the presentation covered the basics of local search, including setting up the Google Places listing, best-practices in regard to business name, description, etc., creating citations, the primary directories that Google indexes, review management, etc.
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