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Thunder SEO has extensive experience in creating and implementing local search campaigns for single location, regional and nationwide businesses.


Our company has been working with web designers and internet marketing people for over 10 years....

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Max Thomas


Max Thomas, Thunder’s founder and president, was early to the Web, starting his first online ecommerce venture in 1997. Since then he has a proven track-record of developing online and search marketing strategies for building online audiences and sustainable revenue for clients.

With over 20 years direct experience across multiple market segments including ecommerce, online newspapers, health services, consumer goods and travel/leisure, Max has managed online and offline advertising campaigns for companies such as,,,,, Sheraton Hotels, Chemical Bank and Bankers Trust.

Part Kaw, Max’s tribal name is Lomanyin, which translates as “walking thunder”, hence the name of Thunder SEO. Max is a 5-finger runner who enjoys long trail runs and hikes anywhere in the world. Max is also blessed to have shared his life for 18 years now with his life partner Gabriel Masson. Originally from Louisiana, Max and Gabe moved to sunny San Diego from NYC.

Max has a B.A. from Columbia University and a M.B.A. from Yale University’s School of Management.

Say “hi” to Max on Twitter, and Instagram.

Lead Tracking: Setting up Google Analytics for Smart Tracking of Form Submits


We’ve all faced the question of whether an online campaign is "really" working. Or, another version of the same question is "What is the campaign’s ROI?" With the exception of ecommerce sites, most companies determine whether or not a campaign is working (or ROI) based on how many leads are generated. By "leads," I mean phone calls or form submisssions.

We get this question enough that I’m going to devote several posts to how to track non-ecommerce leads. In this post I’ll focus on form submissions.
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Thunder SEO Presentation from Drupal SandCamp San Diego


A big THANKS to SandCamp San Diego, Drupal and everyone who attended our SEO presentation this past Sunday at SandCamp’s Drupal conference at Balboa Park! The presentation was originally set to cover SEO and Social Media, but we only got part way through the SEO. Next time we’ll see if we can schedule more time for deeper SEO analysis and Social Media too!
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Do Facebook and Twitter Links Help a Site’s Google Rankings?


Last week Matt Cutts posted a video response on the Google Webmaster Central Channel to the question, "How do you rate links from new platforms like Twitter, FB to a website?"  Along with clearing up any mis-perceptions about for how long he’s staying "bald" (see why), Cutts gives the low-down on how Google treats links from Facebook and Twitter, as well as links from .Edu and .Gov sites.
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(SEO) Power of Blogging – Online Retail Case Study


We frequently get the question, "Should I be blogging?". The general answer is "yes", but for the purpose of leveraging a blog to help users (primary importance) and then rank in search engines for target keywords (secondary importance), there are some good rules of thumb to follow in setting up a blog and posting (aka, "blogging").
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30% Increase in Online Marketing Budgets in 2009 & Beyond


Following is a report on new studies from eMarketer shows traditional agencies say online marketing budgets will increase 30% in 2009 and beyond. In addition, a report from SVM E-Business Solutions show that 48 percent of industrial marketers say they will increase their online marketing budgets in 2009.

Online marketing taking the place of traditional
Thursday, 30 Apr 2009 17:17
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Local Search Tip – Rank on Page 1 of Google & Yahoo Using Directory Listings


‘Local search’ directory listings are a powerful tool for getting a company site on page 1 of Google or Yahoo! When these listings show in search engine rankings for a particular business, they are frequently referred to as ‘citations’.

To see an example, consider the following:

Search Google (in san diego) for ‘laptop repair san diego’. ‘’ doesn’t show in the top 10 for organic listings (below the map results). However, Laptops Plus’s MerchantCircle directory listing ranks #9.
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ARCSI ‘Local Search’ Presentation for Cleaning Companies


First of all – A BIG ‘Thank You’ to ARCSI for a super conference and the opportunity to present!

Second – A BIG ‘Thank You’ to all the participants who attended Thunder’s ‘Local Search’ presentation!
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ARCSI Annual Convention 2008 – Speaker!


ARCSI National Convention 2008 – Las Vegas, NV Sept 8-Sept 11, 2008

Workshop: Online Marketing and Cleaning Services – How to Leverage SEO and Local Search to Get Clients Online (Max Thomas, Thunder Internet Marketing)
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SMX Local & Mobile 2008


SMX Local & Mobile 2008 – San Francisco, CA July 24-25, 2008

Driving offline conversions with online marketing — that’s what SMX Local & Mobile is about.

The internet influenced an estimated $500 billion in offline sales last year. The crucial holiday selling season is just around the corner and the economy is shaky at best. That makes investing in effective local and mobile search marketing practices and tactics a must for any organization that relies on in-store purchasing.
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Google ’10 Pack Map’ Got You Down? or: How I Learned to Stop Worrying and Love Local Search


Google continues to force more and more search categories to local search results. I realize ‘forcing’ may seem a bit strong, but Google’s recent addition of the ‘Looking for local results’ prompt has the…
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