Thunder Booms! Search and Social Favorites for October 14, 2011
Today the new iphone arrived and Thunder's own Gary Magnone became the happiest man on Earth.
Is your Google Places listing out of date or inaccurate? Watch out, Big G wants accurate local listings, and they're not going to wait for you to make it happen!
Trying to craft a pitch that WOWS journalists? Here are 11 tips to get you going.
The new 4s has arrived. Smooth and sleek are nice descriptive words, but they do not fully begin to encompass the new iphone. It can best be described by imagining a picturesque mountainous scene with a lake so clear that you can see the subtle intricacies of the clouds with every movement of the water. The new gadget also comes with a nice gal named Siri, and she knows everything....Look how happy she made Gary.
This morning, we received a few emails from clients wondering what is going to happen to their Google Places listings. Turns out Google is making changes to tons of listings across the web with information from third party sources and user edits, and there's going to be a lot of confused and angry business owners. Big G is currently emailing owners of verified listings to confirm listing accuracy, but something tells me this isn't going to be a seamless transition. I'm sure Google is making these updates with good intentions (Did someone say Google+ integration? I think it was Gary.), but only time will tell if this is the best way to get the most accurate business listings. Make sure to keep an eye out for this email, and correct the edits if they're wrong!
Every week it feels more and more like the SEO work that we do here at Thunder overlaps with PR. Connecting with journalists to pitch client news & content is very much a big part of the objectives we're looking to achieve for our clients' SEO campaigns. So it makes sense that lately I've been studying a lot of traditional PR strategies for press releases and email pitches that actually get noticed. Some of the tips that Mary Reed gives for wowing journalists lean more on the obvious side, but she touches on some important points. Some of my favorites tips are to grab attention with your subject line, get to the point, put your pitch in context, and be discriminating. There's a fine line between a successful pitch and a failed pitch. Make sure you're on the right side of it.
