Thunder Booms! Search and Social Favorites for October 7, 2011

 Google has added a new section to their reports in Analytics named "Search Engine Optimization".  It seems that now they want to help users get the most out of their SEO efforts by mashing together Webmaster tools with Analytics to produce some useful metrics. Well thanks Google!

One example of a new feature is the Landing Page report. Instead of just seeing what your best landing pages are, you can now see each page's Click Through Rate (CTR), average position in Google's SERPs and number of impressions right next to the page. This and a couple new reports can come in handy when you want to see where opportunity lies. 

Learn about some really helpful tips in this article by SEOmoz.

Since the protests began on September 17th in New York, the campaign has continued to snowball into a nationwide effort. In this article by Mashable, we learn how meetup.com has helped the occupiers get groups started in other cities. Presently, there are over 200 similar events occurring in U.S. cities. The CEO of Meetup has even shown his support for the cause. The San Diego version is happening now downtown. It will surely generate a lot of traffic.

Given the opportunity for some FREE custom eye-tracking data SEOmoz has decided to see just how Gooogle's shift from the "traditional" 10 list SERP to ones populated by local listings, videos & maps has affected searchers. The results were pretty interesting & not too surprising. SERPs with video, local or map results mixed in below the top organic results seem to pull the attention of searchers. So in these particular SERPs ranking #1 is not as important as in a traditional 10 list SERP. So be aware of your competitve space, what your SERP lay out is & take advantage of ones that include local & video results!